The Giftings: Building an AI-Powered Gift Matching Platform from Scratch

8. Tour: The Live App, Screen by Screen

Here is the finished product, exactly as a visitor and then a member experiences it, on desktop and on a phone. The journey is deliberately short: land, find someone, see what they'd love, and add your own list.

About these screenshots. Every person shown is a demo member with an AI-generated portrait and invented details, apart from my own account. No real user's data appears here.

Land. One box, no clutter

The landing page has one job: find a person. A search box sits front and centre with five filter chips beneath it. Floating icons drift with the pointer (and tilt with the phone) but never cover the text. Light mode is the default; dark mode is one tap away.

The Giftings home page on desktop with title, tagline, search box and five filter chips
The landing page for a signed-out visitor

Find. Search and filters that get out of the way

Type a name, or narrow by Age, Gender, Occupation, Education and Interests. Each chip opens its menu right underneath it, and Interests accepts several picks at once. As soon as a search starts, the headline shrinks and the intro text folds away so results take the stage. A "Clear all" chip brings the full landing page back.

The Interests filter open as a multi-select dropdown
Interests is multi-select
Filtered results with photos and match percentages while the Interests menu is open
Pick two interests and the list updates instantly
Result list with portraits, ages, occupations and match percentages
Photos, field of work and a match score
Searching for a name by typing two letters
Or just start typing a name

Open a profile and come back, and the search is exactly as you left it: same filters, same scroll position.

See. Profiles built around gifts

A profile shows only what helps you choose: who they are, what they are into, which gift categories they like, and their wishlist with prices. No feed, no noise.

A member profile with photo, about card, gift preferences and wishlist
About, gift preferences and wishlist on one screen
Interests and wishlist items with prices
Interests and wishlist items, each linking straight to the product

Join. One honest form

Membership starts with a short profile: name, birth date, gender, occupation, education, at least one hobby and one favourite gift category. A two-item quick wishlist is optional, so people leave with something already on their list. Every field is validated on the server as well as the browser, and the form screens out bots, so the directory stays full of real people.

Create Account form with name, username, email, birth date and gender
"Already registered? Log in here" sits at the top of the form
Hobbies and interests checklist
Choose interests
Gift categories, optional quick wishlist and the Complete Registration button
Gift categories and a quick wishlist
Reset Password page with a single email field
Forgotten password: one field, one email

Match. What members get

Signed-in members see a match percentage on every person in the results, comparing that profile with their own, so people who share their taste rise to the top. Members also get their own wishlist (name, link and price), plus a "Need Inspiration?" list of curated ideas they can add in one tap.

Phone search results with photos and match percentages
Match % on every result
A member's own profile on a phone with an Edit profile details button
Your own profile
Wishlist with an add-a-gift form on a phone
Add a gift
Need Inspiration section with suggested gifts and Add buttons
Need Inspiration?

Phone first. The same journey in your pocket

Most gift browsing happens on a phone, so the filters collapse into one swipeable row of chips and each menu opens in place beneath its chip. Pick an occupation and the list narrows right there.

Home page on a phone
Home
Occupation filter open on a phone
Filter
Filtered results on a phone with photos and match percentages
Results
A member profile on a phone
Profile
Wishlist on a phone
Wishlist
Create Account form on a phone
Sign-up

Since launch. What I changed after real use

  • A calmer visual identity. I moved to a warm "Nude" palette with Fraunces headings and DM Sans body text, light by default with a dark option.
  • Search that scales. Results now come from a single cached database query, so they stay fast as the member count grows.
  • Filters that respect the screen. Chips with in-place menus replaced the long filter stack, so results appear without scrolling.
  • Real members only. Spam sign-ups taught me to validate every field on the server and add bot traps, rate limits and an email-domain blocklist.
  • Affiliate links that pay for the site. Amazon links are tagged automatically (including short links, which are expanded first) and marked as sponsored.

Transparency: some wishlist links on The Giftings are affiliate links. If you buy through one, the site may earn a small commission at no extra cost to you.

20 comments

  1. The Giftings sounds like a truely innovative idea! i always struggle with finding the ‘perfect present’ and an AI-powered wishlist could definitly revolutionise that. excited to see it develop.

  2. The emphasis on bridging the gap between intention and the perfect present is spot on. A universal wishlist combined with AI matching could truly revolutionize how we approach gift-giving. Brilliant!

  3. this is such a smart idea! i always struggle with gifts so a tool like this would be amazing. 🎁

  4. An AI-powered universal wishlist sounds like an absolute game-changer for gifting. The frustration of trying to find the ‘perfect present’ could finally be a thing of the past. Very exciting concept.

  5. The concept of an AI-powered universal wishlist is truly innovative. It addresses a real pain point in gift-giving and could revolutionize how we approach presents. I’m excited to see how this develops.

  6. the ai-powered wishlist sounds like a game changer, finally no more awkward gifts lol. this project sounds super promising ✨

  7. What a fantastic concept! Bridging the gap between intention and the perfect present is genuinely a revolutionary idea. I’m excited to see where this goes.

  8. whoa an ai powered wishlist and gift matchmaker sounds like a game changer tbh, it’s always so hard to find teh perfect present for ppl… this could totally solve that problem… 🎁

  9. wow the idea of a universal wishlist is so smart i always struggle with finding good gifts for people and this sounds like it would solve so many headaches

  10. The ‘Giftings’ concept is truly innovative, especially the AI-powered matchmaker. It’s a clever way to ensure gifts are always thoughtful and personalized. This could really change how we approach gifting.

  11. The concept of an AI-powered universal wishlist truly resonates with me. It addresses a common challenge in gift-giving, ensuring thoughtfulness translates into truly desired presents. A brilliant innovation!

  12. gifting is such a pain sometimes like trying to figure out what someone actually wants is impossible this idea sounds like it could actually help make it less stressful…

  13. The Giftings sounds like a brilliant idea! bridging the gap between intention and the perfect present with AI is definitly something many people need. I’m always struggling to find the right gift.

  14. the giftings concept sounds so cool, a personalized ai wishlist… that would definitly solve so many gift-giving headaches. i always struggle to find the perfact thing.

  15. The concept of an AI-powered universal wishlist and gift matchmaker is truly innovative. This project sounds like it could genuinely revolutionize the art of giving, bridging that gap between intention and the perfect present. Fascinating work!

  16. the giftings concept sounds so smart. a personalized ai-powered wishlist and gift matchmaker? that would really take the stress out of finding teh perfect present. i need this! ✨

  17. an ai powered wishlist? that sounds kinda wild but also super useful tbh. no more awkward gifts lol, i’d def try that out.

  18. The idea of using AI for gift matching is incredibly innovative. It solves a common problem many people face. Very interesting read! 🎁

  19. wow building an ai-powered gift matching platform from scratch sounds like a huge undertaking especially with the product design and ai integration aspects really cool case study

  20. Building an AI-powered gift matching platform from scratch is such an innovative idea. AI integration in product design is definitely where things are headed, and a case study on it sounds super insightful! 💡

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